
Meet the Founder
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The Face Behind Defir Marketing:
Sha Buchanan
Defir Marketing was built on passion, perseverance, and purpose—founded by someone who knows what it means to defy the odds. After taking a leap of faith and moving across the country to start a new chapter, I discovered not just a fresh beginning but a deeper calling: to help others grow, organize, and thrive through meaningful marketing.
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With a Master’s degree in Communication and over nine years of professional experience in marketing, social media management, and event planning and coordination, I bring both strategy and creativity to every project. My background has taught me how to balance efficiency with empathy—delivering results that not only meet goals but make a real impact.
Defir Marketing represents more than a business—it’s a commitment to resilience, growth, and excellence.
Defy the odds and defer to me. I am Defir Marketing.


